Nokia had enjoyed 14 years as the largest mobile phone manufacturer. The telephones of the Finnish company were ubiquitous in the late 90s and 2000s, but the rise of the smartphone era could make it stumble.
By the end of the first quarter of 2012, Samsung had advanced its rival in worldwide smartphone shipments, and Nokia would continue to dive afterwards.
By the end of his reign, Nokia had made a few major mistakes: the company focused on its own Symbian platform in the belief that it would become a viable competitor for iOS and Android before entering into a deal with Microsoft to make products for another doomed mobile platform – Windows phone.
But it wasn't just Nokia's decision that meant it couldn't support the top of the global supplier. The biggest rivals of Nokia, Apple and Samsung, coincidentally once made some of their best products.
At that time, Samsung was already about to release the Galaxy S3 in Q2 2012, with its arguably the first truly exceptional smartphone, the Galaxy S2. Meanwhile, Apple did not do badly either, after having dethroned Nokia once in 2011 after the release of the iPhone 4.
Apple and Samsung have since shown few signs of slowing down in the mobile landscape – even with igniteration such as an overheated flagship and a curving iPhone 6. They have enjoyed placements in the top two of mobile vendors up to the present, though Huawei is now slipping and Apple has recently moved to third place.
Microsoft bought the mobile division from Nokia in 2013 and failed to make it a success, but it wasn't nearly for the brand. Since HMD Global established and picked up the Nokia mantle in 2016, it has sold more than 70 million Nokia phones and embarrassed other Android OEMs about device updates. It also reached the number nine slot in worldwide smartphone shipments last year.
The best days of Nokia seem to be on it, but few would have predicted such a comeback for the brand. If the past two years of progress is all there is to do, who knows what the future will bring.
Visit the link for more information about what we expect from Nokia in 2019.
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